imagination universe – a place that is unquantifiable and in space.
discovery – achieving unfound knowledge and experience.
Intangible™ – the design that encompasses all things.
Scale™ – continuously advancing stages.
Colour™ – a business model foresight framework.
IPR – the rights governed by law to protect the work of creators.
value-add – the additional benefit provided by a product or service.
framework – structure that forms the basis of further development.
asset – something that has meaning which can be extracted.
portfolio – a basket of an offering that tends to follow a line.
monetisation – the process to convert customers to paying users.
digital property – a production that is entirely based in the cloud.
compass – a wayfaring mechanism that acts as guidance.
direction – the beacon of determined point movement.
story – a method of abstracting fact and fiction to an audience.
insight – the execution and aftermath of intellectual prowess.
thought leader – an individual that is mindful and succinct.
scaler – somebody that has the ability to get to the next level.
innovation – the evolution of making something better.
corporate – an established business that has had longevity.
startup – a new venture that has yet to become a company.
entrepreneur – someone that has an independent zeal for building.
partner – a consortia of shared features and responsibility.
digital brand chain – a unique series of entities that are interdependent.
strategy and sector – the approach to action and its segment.
model – the form in which a notion can be simplified to.
yocto – the smallest minimum viable product of a new idea.
pico – an introductory initiative that has shown traction.
nano – an established creation that is ready for an exit.
micro – a project that is ready to be taken to the macro stage.