With so much discussion about how intangibles can be rightly placed within an organisation, it’s worth exploring how to create evergreen design.
Lets define what we mean when we say evergreen. Evergreen is the idea or design that is timeless. There is no barrier to this creation in one or a hundred years.
If you approach your IP strategy in this manner, then you’ll be able to get rewarded for your labor 10x.
The real challenge that follows is the coordination between these assets and their development. Without guidance or management, evergreen properties can fall by the wayside.
We know that it can be difficult to craft IP in this manner, but if you approach your ideation and then execution, using this methodology, you’ll then be able to understand the intricacies of how these infinite elements can come to form.
What do you think makes an evergreen design? How do you best lean in to creating such a property?