Over time, through extensive analysis of the content by a blog author, using fingerprinting, their place as an author can be verified.
This goes without saying, but the more which is written, the harder it is to duplicate.
Because of how some infringement can be literally instantly successful cloning an original piece, fingerprinting throughout history is effective.
And if you look close enough from a distance, blog fingerprinting, with every post, does the job, as far as letting the audience know, what is authentic and what is not.
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